Despite a year’s worth of high-profile headlines — in the New York Times, Wired and recently Business Insider — about GM beating Tesla to market with a really good EV, today we learn that the Bolt isn’t selling. Dealers are polarized in their treatment of the car, but neither treatment is generating sales. They’re either discounting the Bolt heavily, or marking them over sticker price while they await buses of super-excited Bolt customers who’ve never heard of Tesla.
It’s clear that Tesla has paralyzed the EV market. No electrified Sonic will break that paralysis. And so the myriad journalists who’ve been writing about the Bolt vs Model III battle obviously made very dumb assumptions about parity between the two cars, and the two companies behind them. Yes, the cars have similar starting prices and range, and yes, both companies make cars. That’s good enough for auto journalists in 2017? Then journalism is beyond dead.
And regarding the calendar, it’s not the chief determinant of who beat whom. Honda scored a similar “calendar victory” over Toyota when the two companies released their first hybrids in the late 1990s. The Insight beat the Prius to the US market by a few months.
And, um, the rest is history.