Journalists recognize Tesla has pushed into virgin territory with unique products built in unique ways, so their journalism experience will not serve them here. Their business-writing acumen, whether that’s two years or 40 years, is moot. It’s impossible for a pundit, or even Tesla’s CEO, to predict with any certainty which of its next steps will be easy or hard, quick or tortuously long. Tesla’s inexperience could help or hurt. Nobody really knows. And so automotive columnists wisely drop their keyboards and STFU instead of claiming to have expertise about a non-existent path forward, right?
Actually, no. They don’t do any of that.
May 10, 2013, Time Magazine — Tesla Beats the Odds — and the Haters — but Now Comes the Hard Part
April 2, 2016, Business Insider — Tesla is About to Face the Biggest Challenge in its History
May 2, 2017, Barron’s — Tesla Motors: And Now the Hard Part
May 9, 2017, The Banks Report — Tesla’s Retail Model May Be its Biggest Challenge
August 1, 2017, Driving — Tesla’s Model 3 Debuts — Now Comes the Hard Part
November 26, 2017, Jalopnik — Tesla’s New Semi Truck Might be its Biggest Challenge Yet
December 29, 2017, Seeking Alpha — Timing Will be Tesla’s Biggest Challenge in 2018
February 16, 2018, Wealth Daily — The Rare Metal Solving Tesla’s Biggest Challenge
October 3, 2018, Seeking Alpha — Tesla: Q4 Now the Hard Part
December 14, 2018, Teslarati — Tesla Faces Biggest Challenge Yet as Oil Industry Fights to Maintain its Hold on US Auto
December 20, 2018, Forbes — Tesla Survived Manufacturing Hell — Now Comes the Hard Part