Remember this, from a few weeks ago?
Well, it’s going to take a very strong May to reset the nagging suspicion that the Bolt will fall far short of GM’s meager goal of 30k units this year. Here’s the rollout schedule, as a reminder:
And here are the sales data through April:
So the production ramp isn’t causing a commensurate sales ramp. The May figures could turn things around — if New England contains hidden pockets of Bolt fans.
The Bolt is like a little ranch house that’s been totally gutted and updated on the inside, so it excels in everything that really matters for most people. It’s an ideal starter house for a young family, your real estate agent will tell you. But unfortunately it’s priced like a McMansion despite the missing cubic feet and missing curb appeal. It starts in the high $30s and tops out in the low $40s. You can find much sexier stuff for that kind of money, electric and otherwise.
The market agrees:
So what’s going on with this Matthew DeBord character? Years ago he wrote about Tesla in the past tense. A few weeks ago he told us Tesla is officially in trouble because of the Bolt. Soon after, he said Tesla is making huge tactical errors in its product plan. Soon after that, he said Model Y represents a disastrous pivot because it will have a separate platform. Sounds pretty bleak for poor Tesla, eh? But now he’s telling us Tesla has the greatest story in the history of cars and could put bumbling incumbents out of business. Hey, a writer has to eat, you know.
This is a reminder of why TeslaMondo will never spend money or accept money. It corrupts journalism.
Click, click, click, — ka-ching!