Customers aren’t bolting to GM

Despite a year’s worth of high-profile headlines — in the New York Times, Wired and recently Business Insider — about GM beating Tesla to market with a really good EV, today we learn that the Bolt isn’t selling. Dealers are polarized in their treatment of the car, but neither treatment is generating sales. They’re either discounting the Bolt heavily, or marking them over sticker price while they await buses of super-excited Bolt customers who’ve never heard of Tesla.

Bungle Bus TeslaMondo

It’s clear that Tesla has paralyzed the EV market. No electrified Sonic will break that paralysis. And so the myriad journalists who’ve been writing about the Bolt vs Model III battle obviously made very dumb assumptions about parity between the two cars, and the two companies behind them. Yes, the cars have similar starting prices and range, and yes, both companies make cars. That’s good enough for auto journalists in 2017? Then journalism is  beyond dead.

And regarding the calendar, it’s not the chief determinant of who beat whom. Honda scored a similar “calendar victory” over Toyota when the two companies released their first hybrids in the late 1990s. The Insight beat the Prius to the US market by a few months.

And, um, the rest is history.


4 thoughts on “Customers aren’t bolting to GM

  1. Timmy says:

    I noticed DeBord’s been at it again. Isn’t he a perennial basher, or am I mixing him up with his near-anagram twin, Broder? Yesterday’s BI article was a real gem, but carefully marked as opinion and without a comment section, I noticed.


  2. Alan says:

    What killed the Bolt was when Mary Barra said GM would not invest in a network of D.C. fast chargers.
    It reminds me of when the Saturn Sky- Pontiac Solstice twins were going to kill the Miata.


  3. Biff says:

    Totally. So give it some time. Wonder if you or someone could get a comment from Mary (or even Bob) around Feb 2018. When both cars have sold about 30K (?) but the slope of the curves are quite different. Regards


  4. An avid reader of the blog says:

    Bolt strategically designed* to prove “Look, no one wants an electric car and the Teslas are just for the rich people who don’t care about Joe Average. Joe prefers to drive a gas guzzler – look we’ve got the sales stats!” That’s why Tesla had to bring the plan for 3 forward.

    *Bolt is not long-distance enabled. Larger battery with no fast charging and no hassle-free charging network means absolutely zilch and is the most damning evidence this is a compliance car


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