A few posts ago, TeslaMondo documented the fact that literally every single Camry launch in history has come with statements from the press, or Toyota directly, disavowing all previous Camrys as boring and hinting at a whole new Toyota attitude. “This time it’s different,” um, every time.
Well, now the 2018 Camry has broken cover. And true to form, here’s a statement from a Toyota engineer: “Previous Camrys have been white bread.” You see? The Camry has once again molted into a whole new creature, with fangs and stuff.
Why would a Tesla blog pay such attention to the Camry? Because this generation of Camry will have to face Model III in the center ring. People who spend mid-$20s for a Camry, or a Prius, will consider spending a few grand more for a Tesla.
Ah, but this Camry is different. Toyota has taken its steely Cylon grille and bracketed it with angry, organic stress lines, to show it means business. Now it looks more like Predator. Meanwhile, Tesla has totally sidestepped the grille war, wrapping its mouth like a mummy in a show of passive-aggressive mutism. Predator vs Mummy, coming in 2020. Directed by Roger Corman.