Count Carlos surveys his castle, laughs

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Big Auto is pretty safe from scrappy invaders like you-know-whom. The walls are high and the moat wide. So says Count Carlos.

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Meanwhile, Nissan is reduced to tapping the shoulders of people waiting in line for a Tesla Model III and offering them a handheld vacuum instead.

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Granted, this episode is confined to a tiny corner of the auto world, but few believe it’s going to stay in the corner. Looks like you can count the Count as one of those few.

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This echoes the breezy sentiment of Lexus and Mercedes, before Tesla systematically removed some of their internal organs.

The clip below illustrates the Tesla invasion perfectly. About a decade ago — when Elon had a panoramic forehead and Bob Lutz hadn’t yet joined the dark side — the Tesla invasion seemed so petty, so hopeless and so distant, and suffered so many blatant setbacks, that the castle guards were lulled into complacent inertia. Until . . .

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4 thoughts on “Count Carlos surveys his castle, laughs

  1. Brian says:

    Yeah!…. T三SLA… So… ” limited. “

    Like

  2. An avid reader of the blog says:

    LOL

    Like

  3. John Lindskog says:

    The car company executives are in absolute denial.
    Everything drivetrain other than electric will be obsolete in 2 years. The Model 3 will shock them.
    They genuinely don’t believe Tesla can make 500,000 cars in 2018 or at a profit. They mistake capital investment for losses and prior delays with S and X with future model 3 production.
    What seems blindingly obvious to us will take them by genuine surprise.

    Like

  4. […] CEO Count Carlos recently described the high barrier of entry for automotive startups. The castle walls are indeed high, and the moat […]

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