So ends a WSJ article about declining Prius sales. TeslaMondo knew all along that Model S was becoming the new Prius, despite the price difference. The Prius has always punched above its weight class, winning customers who would ordinarily spend much more. Well, now they are spending much more.
So despite Toyota’s attempt to pitch the new Prius as exciting — even leading police on a high-speed chase during the Super Bowl — it’s not exciting. It’s efficient, yes, but not exciting. And even the “efficient” part isn’t really a slam dunk for Toyota anymore. Not with Tesla around. Tesla now owns public mind share in fuel economy, green cred and tech-wow. And Model III hasn’t arrived yet.