So says a new survey of brand perception. All survey respondents identified themselves as something other than plain ol’ heterosexual. This is the first year Tesla was included in the survey, and it cleaned house.
Is this group a potentially strong customer base? Well, if we accept the simplistic notion that Tesla customers are rich and “green,” then maybe. Non-heterosexuals do tend to be more environmentally concerned, says this Harris poll. But are they wealthier? This article says yes, this one says they manage household income better, but then this one says this whole line of thinking is not just incorrect, it hurts philanthropic and lobbying efforts. Why support a cause that already has plenty of money?
When did flamboyance become an alleged staple of gay life? TeslaMondo thinks most gay people cringe at this kind of stuff, but bear it for “the cause.”