Converting Model III reservations into Model S sales requires a powerful lure. The Model S price range is higher despite a possible overlap, and the Model S is an “old” design. If you’re attracted to Tesla’s novelty factor, wouldn’t you rather have the freshest Tesla?
Well, luckily the Model S’s new face keeps things fresh. And in Tesla’s case, it lends interest even to the new 60kw base model. Low-end Teslas and top-drawer Teslas look pretty much the same. There’s no AMG or M subspecies. Tesla embraces communism.
Quick, can you ID the Model S below? How old is it? How powerful is it? How expensive is/was it? You have no freakin’ idea? Exactly.
So, does the new Model S face nudge you just enough to abandon your spot in line for a Model III, even though the latter might leapfrog the former in ways unknown? This is a rhetorical question. TeslaMondo does not expect an answer from any of its seven or eight readers.