Volvo is trying to become more visible. It’s spending much more on marketing. And it’s drawing attention to itself by knocking Tesla. Well-played?
- April 27, 2016: Volvo engineer Trent Victor: “It gives you the impression that it’s doing more than it is,” he said about Tesla’s Autopilot, also calling it a “wannabe.”
- June 11, 2016: His boss declares “It’s trying to kill me.”
Volvo’s technology is better because it’s always on, the company says. No chance for confusion about whether it’s active or not. Problem is, you might mistakenly assume the car has the technology when it doesn’t. That’s exactly what happened in one of Volvo’s three failed safety demos. The other two are just plain system failures. Maybe Volvo should just STFU about this subject before some dummy gets hurt, eh?
More rival camps take shots at Tesla here.