. . . is to put your alma mater, Audi, farther back in Tesla’s rear view mirror, along with Daimler and BMW, by bringing Model III to life in massive volume by the end of 2018. This tape will self-destruct in five seconds.” If Tesla’s latest hire, Peter Hochholdinger from Audi, has the same impact on Tesla production that Audi’s Peter Schreyer has had on Hyundai/Kia design, this could be the production renaissance Tesla needs right now. Musk foreshadowed this hire several times during the Q1 conference call.
Postscript: Musk has owned an Audi Q7, and credits the inaccessible third row for the falcon door idea.
Post-postscript: Note the interesting comment from TeslaMondo reader Wade Yorke. Strategic implications abound.