“Your mission, Peter, should you choose to accept it . . .

Your_Mission_Should_You_Choose_To_Accept_It. . . is to put your alma mater, Audi, farther back in Tesla’s rear view mirror, along with Daimler and BMW, by bringing Model III to life in massive volume by the end of 2018. This tape will self-destruct in five seconds.” If Tesla’s latest hire, Peter Hochholdinger from Audi, has the same impact on Tesla production that Audi’s Peter Schreyer has had on Hyundai/Kia design, this could be the production renaissance Tesla needs right now. Musk foreshadowed this hire several times during the Q1 conference call.


Screen Shot 2016-05-13 at 10.25.20 PM

So Hochholdinger is a big fan of endurance racing, eh? Hope he’s ready to become a participant. Did he receive his standard-issue sleeping bag yet?

Postscript: Musk has owned an Audi Q7, and credits the inaccessible third row for the falcon door idea.

Post-postscript: Note the interesting comment from TeslaMondo reader Wade Yorke. Strategic implications abound.


3 thoughts on ““Your mission, Peter, should you choose to accept it . . .

  1. driverguy01 says:

    ”by bringing Model III to life by the end of 2018.”
    Boy, those dates keep bouncin around…..


  2. purrpullberra says:

    He’ll finally get to PRODUCE an EV and not just announce them!


  3. Wade Yorke says:

    Nice move. After Mr. Hochholdinger sets up the Fremont line for the Model III, he could return to Europe to duplicate the line in a new European factory. He has European sub- supplier contacts and will likely attract fellow VW/Audi executives who could put in 2 or 3 years of US duty before returning to Europe. This short stint in the US and then a return to Europe (if desired) would allow Tesla a greater chance of retaining European hires.

    Autocar reports that all Audi models from the A4 up will be constructed with a hybrid aluminum structure which includes high strength steel for B-pillars, and lightweight carbon reinforced plastic for hood and trunk lid. This expertise will be put to good use at Tesla.


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