Teslas are now, more obviously than ever, gadgets that you order from a store, sometimes after waiting in line. Then you wait for delivery, show off the product to friends and family, provide feedback about bugs, get OTA updates etc. and basically enjoy an improved life thereafter.
A couple years back, Apple said it was working on something that would give Tesla a run for its money. Well, today’s Apple-tastic stampede for the Model III invites the question: What could Apple possibly do with the automobile that Tesla isn’t already doing? Who needs Tim?
It invites another question too: Does chief designer Franz von Holzhausen have the easiest job in the business, or the hardest? On the one hand, people are ordering a car that’s still under a black cloak. Easy job, yes? On the other hand, he’s kinda forging a new template for the automobile as we know it. Hard job.
And what about Tesla brand chief Ganesh Srivats, hired from Burberry? People are lined up to order a car sight unseen, price unknown. Does Ganesh even have to show up for work? Or does he have to work overtime to manage a juggernaut brand?
But these are questions for another time and place. Today is for reveling in the remarkable ascent of an auto marque that, for most people, DID NOT EXIST until five years ago. And reveling in the sight of an auto CEO high-fiving his fans. Do be careful, Mr. Musk. John Lennon liked to do the same.