When MPG becomes MEH

Did anyone see the pair of 2016 Prius ads during the Super Bowl? Google them. Notice anything missing? Both ads totally omitted fuel economy. Yes, the car most closely aligned with fuel economy is now pitched without even a mention of mpg. In fact, not a single datum of any kind crossed the screen. The ads were all about emotion.

That should tell you something, friends. Model III must likewise stir the pot with a fork instead of a ladle. Can it be done? Sure. More effort required? Some, yes.

Today Tesla told the press to expect a “really great update” late next month, regarding Model III. Sounds like we’ll get no car per se, but still get enough grist for the starving media mill. TeslaMondo thinks there’s more to this event than simply yanking the curtain back on a new car. If Tesla knows the world wants to see the flesh-and-bone Model III, but it plans to delver something else, that something else is probably plenty interesting.

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One thought on “When MPG becomes MEH

  1. raptorsgm says:

    My brain is about to explode. Any ideas on what Tesla has up its sleeve for March?

    Like

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