May 7, 2015: Porsche CEO Matthias Müller: “I cannot say anything about Tesla,” he said. “I don’t know anything about Tesla.”
Sept. 14, 2015: Porsche CEO Matthias Müller: “We have great respect for Tesla,” Mr. Müller said. “They are the only one who have brought an electric vehicle on the market that you have to take seriously.”
Playing dumb doesn’t work. Nor does dissage. Ask Lexus, BMW, Audi, Mercedes, Aston Martin.