Cold, sterile praise — the usual Consumer Reports modus for a superior product — would have lauded Tesla just fine with no backlash. But CR instead humped the P85D, became a sweaty, grunting Howard Dean, and spilled its seed.
Tisk tisk. No matter how awesome the car, CR, you must keep your poker face on. Passion in the wrong measure means either you’ve gone off the deep end, or you’re trying to sell something.
This is not CR’s finest hour. By overdoing the praise for the Model S, it has invited scrutiny. This won’t kill CR the way it killed Dean, but it’s a valid lesson about keeping it in your pants. The morning after can get ugly. TeslaMondo saw signs of odd giddiness on the part of CR staffers when they first tried the D. Perhaps Tesla should have called it the LSD. It seems to cause similar life-altering epiphanies.
Irony: For many years — all through the 80s and 90s — CR was constantly accused of having anti-American bias. Then again, who didn’t have an anti-American bias? Detroit was stinking up the joint.