Tesla hired this former Burberry exec back in May, according to his LinkedIn page. No fanfare until now? Well anyway, this implies Tesla is more than just a car company. And, um, more than a technology innovation company. It’s a “lifestyle” company too? So be it. TeslaMondo has oft-predicated Tesla’s future success on its brand cachet. Twill be interesting to see how Ganesh develops that. And the plaid reference isn’t really fair. Burberry has moved beyond that narrow identifier.