This time it’s a Fortune writer. The thesis? Tesla is making a reckless commitment to aging Li-ion technology while a battery breakthrough surely looms, um, just around the next turn. We’ve heard this before, even from Darth Dieter. And we already know Musk’s response, which is basically, “Put up or shut up.” And nobody has put up. And we know CTO JB Straubel wisely points out that waiting is not an option. But here are some under-utilized comebacks:
1. The Prius does just fine with very stale Ni-MH. You don’t need to employ the very latest tech, unless your ego insists. You need trusted tech at the right price.
2. Let’s say Tesla went all-in on some newfangled, unproven battery tech that shows great laboratory promise but has never lived in a single production automobile. Just imagine the headlines.
3. Let’s say Tesla decided to sit and wait for a new technology to prove itself in the auto world. That could take several years. How would the company grow in the meantime? It wouldn’t. Just imagine the headlines.