Take Tesla, add BMW, stir well

Reese's Peanut Butter Cup TeslaMondo

“Hey, your chocolate is in my peanut butter.” “Well, your battery is in my carbon fiber cage.”

Musk confirms he’s talking to archrival BMW — one of many archrivals, if you’ve been reading TeslaMondo — about carbon fiber. And months ago the two chatted about battery/charging compatibility. With open patents from Tesla and common interests with nominal competitors, it would seem only a matter of time before Tesla and other EV proponents come up with a hit product akin to the Reese’s Peanut Butter Cup.

A few months ago, Mahindra said it’s keen on studying Tesla’s patents. And Tesla is keen on India. You see? You see? TeslaMondo advised readers to grab some popcorn and watch the show. Well, since then, nothing has transpired during this popcorn marathon except extreme thirst and a life-threatening spike in cholesterol. But headlines like this latest one about BMW suggest it won’t be long now before “Tesla inside” badges appear on vehicles from many marques. Uh, if battery supplies allow.

Here’s a quick refresher on Tesla’s intellectual property adventures, both hostile and friendly:

Chapter 1: Hans Fisker, a designer hired by Tesla for its WhiteStar project, runs off with Tesla’s playbook and starts his own company. Tesla sues and loses. Ultimately, of course, Fisker loses. The company’s new owner, Lu Guanqiu, vows to battle Tesla, but with what weaponry?
Chapter 2: BYD Chairman Wang Chuanfu says his company could easily crank out a Tesla.
Chapter 3: Tesla opens its patents and encourages imitation.
Chapter 4: Nissan and BMW nibble the bait.
Chapter 5: Mahindra says it might want in also.
Chapter 6: Ford says a Model S type vehicle fits its product philosophy — though one could argue that a company’s product philosophy is reflected in actual products, not fantasies. This would make Tesla the sole company whose product philosophy includes high-performance EVs with no gas-engine fig leaf.

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4 thoughts on “Take Tesla, add BMW, stir well

  1. Anonymous says:

    Part of purchase price of Tesla is going to the building of supercharger network. It would be of concern if BMW was able to use the Telsa supercharge network without similar investment.

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  2. […] reportedly concern battery/charging compatibility as well as carbon fiber. “In an interview published on […]

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  3. […] reportedly concern battery/charging compatibility as well as carbon fiber. “In an interview published […]

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  4. […] reportedly concern battery/charging compatibility as well as carbon fiber. “In an interview published on […]

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