The press is starting to trip

Screen Shot 2014-04-23 at 6.33.42 PMSpend enough time in a dark, sound-proof anechoic chamber — we’re talking 45 minutes or so — and you’ll start to lose your mind. Starved for sensory experience, your brain commands your ears to turn inward until your body becomes a cacophony. You hear the sound of your forehead muscles moving against your skull. Your neck snaps, crackles and pops whenever you turn your head. You hear your eyeballs squishing as you move them. You might even hallucinate.

Starved for Gigafactory developments, the press is sinking into an altered state. We can see three stages of dementia in action today:

1. Distortion: A former Chrysler facility in Lathrop, CA apparently has become the Gigafactory, based on the number of media outlets covering. Logic and proportion have fallen sloppy dead, as the song goes.

2. Fantasy: Panasonic is a confirmed Gigafactory partner, according to a fat caterpillar of a headline from an editor who most certainly crossed into a Wonderland where hope melts to certainty.

3. Hallucination: Naked people standing on their Teslas in traffic, and with smiley faces for genitals? Man, it’s getting more intense by the hour. But remember what the Dormouse said. Feed your head.

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