Brand-awareness survey in Philly

Philadelphia panorama TeslaMondoTeslaMondo is coming off a week of silence due to a vacation in Philadelphia — but it was a working vacation, at least for an hour. Since Tesla is on the verge of expanding its presence in Pennsylvania, TeslaMondo conducted a, like, totally scientific man-in-the-street survey to gauge brand awareness. TeslaMondo brand surveyIt was a one-question survey: “Have you ever heard of a company called Tesla?” To keep it interesting, TeslaMondo specifically avoided anyone in business attire, and conducted at least half of the surveys in a low-rent neighborhood on the outskirts of Chinatown, and imposed a one-hour deadline from start to finish. The project ended in the lobby of Home 2 Suites when a police officer keen on buying TSLA went on a filibuster and ran out the clock. All participants and images are for real.

 

BEGIN: At North 13th and Potts St., a guy was sitting on a doorstep and texting.Guy texting TeslaMondo
“Hi. I’m just doing a random survey. Have you ever heard of a company called Tesla?”
“No. What is it?”

Basketball kid TeslaMondoNEXT: A block away, an teen boy was dribbling a basketball down the sidewalk.
“Hey guy. Have you ever heard of a company called Tesla?”
“Yeah. The cars? That’s a small company that’s blowing up, right?”

Homeless guy TeslaMondoNEXT: Homeless guy at Noble St. underpass on 13th St., had just finished peeing on the wall.
“Hi. Have you ever — “
“No. No. No. No. No. No.”

NEXT: Guy washing a horse. Yes, a horse. Not a car. A horse.Guy washing horse TeslaMondo
“Hi. I’m doing a random survey here. Have you heard of a company called Tesla?”
“Rings a bell. What do they do?”

QQ Mart TeslaMondoNEXT: Guy working the counter at QQ Mart on Race St.
“Hi. Have you ever heard of a company called Tesla?”
“Scuse me? Tesla? No . . . no. Sorry.”

NEXT: Amish man in Reading Terminal Market.
“Hi. I’m doing a random survey in here. Have you heard of a company called Tesla?”
“Tesla. Hmm. Airplanes?”

Amish guy TeslaMondoNEXT: Amish girls working at a cheese store in Reading Terminal Market.Amish girls TeslaMondo
“Hi. Have you guys ever heard of a company called Tesla?”
“No. Sorry.” Much giggling.

NEXT: Priests walking toward Marriott Courtyard.Priests TeslaMondo
“Hi. Have you guys ever heard of a company called Tesla?”
“Tesla? Sure.”

NEXT: Police officer in lobby of Home 2 Suites.
“Hi. I’m doing a random survey around here. Have you ever heard of a company called Tesla?”
“Yeah, I’ve been reading about them. I was going to buy some stock. Is this a good time?”
“Hmmm. Maybe.”
“Maybe? Come on, man. You’re killing me.” Grabbed his smartphone and began researching. “WhPhilly cop TeslaMondoat’s the price at now?”
“About $220. What’s your time horizon? Do you want to be in more than a year?”
“Long, yeah. I’m just worried about the price tag on those cars. It’s too much. They need a cheaper car.”
Turns out he was unaware of the Gigafactory or Gen III car, and even the Model X. But he had questions O’Plenty . . .

And so, whaRidge Forrester TeslaMondot did this survey reveal? Not much. But it doesn’t matter, because brand awareness throughout the nation is about to take off. Why? Because Ridge Forrester drives a Model S. Who? He’s a character on the soap opera The Bold and the Beautiful. The show was playing in the hotel lobby.

Some background: This Ridge Forrester character went missing for a while because the original actor, Ronn Moss, left the show after playing Ridge for 25 years. So this new Ridge, played by Thorsten Kaye, has to win instant audience credibility. He made his screen debut a few months ago in a Model S.

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