Edmunds knows what’s best for Tesla


Gigafactory advice for TeslaEdmunds.com refers online car shoppers to dealerships and gets paid for it. Nothing wrong with that. But it means Edmunds is a macro car dealer. Which means Edmunds is yet another business potentially disrupted by Tesla. If factory-direct selling becomes de rigeur, what would that mean for Edmunds? Maybe manufacturer-run stores would employ Edmunds the same way. But maybe not. And no business likes “maybe” anything. So it’s no surprise that John O’Dell, green car editor for Edmunds, would hope Tesla adapts instead of disrupts. What’s surprising is that CNN would give O’Dell an open microphone for an opinion piece called “Why Tesla should stop fighting auto dealers.” When I used the comments section to point out the paid relationship between Edmunds and auto dealers, I generated about 500 votes-up in one hour. Then CNN deleted the comment. I re-posted. CNN deleted again and so on:

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